$15-17 billion is spent by companies advertising to children in the US.

• Children (up to 11) spend around $18 billion a year
• Tweens (8-12 year olds) heavily influence more than $30 billion in other spending by parents, and 80 percent of all global brands now deploy a tween strategy.
• Children wield enormous purchasing power, both directly and indirectly (indirectly in the sense that they are able to persuade and influence parents on what to buy).

Toys!!!!  What toys did you just have to have when growing up?

What are 5 of the hottest toys right now?

We are going to create a store ad for a new toy store.

You will need a slogan (Kicking it Ol’ School) , logo, brief history of company, and rational for store (see below).

In your flyer, include at least ten images of old school toys.  Have no idea what those might be?

Check some out here

WHO ARE WE ?

Here at Old School Toys, we don’t think there’s anything wrong with new ways to play! We just think sometimes it’s time for children to put down the iPad and experience a purer type of play. Our traditional toys such as the high quality Mr. Potato Head allow children to stretch their imagination muscle and build their own worlds to play in.

1.  Can you identify these logos?

2.  Can you identify these slogans?

Just do it

You can’t eat just one

Think different

Because you are worth it

Easy breezy beautiful

There are some things money can’t buy. For everything else there’s ________________

America runs on doughnuts

I’m lovin it

Can you hear me now?

Maybe she’s born with it, maybe it’s

Be all that you can be

Once you pop you cannot stop

3.    https://www.magnumicecream.com/ca/en/home.html   

What is the slogan of this ice cream?

4.

• You are going to create a new flavored ice cream.  Name the flavor.
• Create a slogan for your flavor.  Remember a slogan is a memorable phrase for your ice cream.
• Create a logo for your ice cream.

Here are some famous ones:

OVERVIEW It is estimated that the average 20-year-old American has seen one million commercial messages throughout his or her life. This number is sure to rise, as teens are the fastest growing consumer demographic, spending billions ($150 billion to be exact) of dollars each year, and thus commanding the rapt attention of many companies and advertisers.

Your assignment today is to start by making a collage of what brands you spend your money on.  It can be clothes, snacks, games etc…

Create a collage of at least 25 of your favorite brands.

Use the program of your choice.

What are Opinion Polls and Surveys?

Assignment:  You are going to create an opinion poll for the students in this class.

1. First you need to think of an opinion question that  will have three options.

For example, what is the best shoe brand?

2.  Then find pics of your three options on google and save to your folder.

So you may save pics of Nike, New Balance, and Converse.

3.  Go to google forms

4.  Share a link to your survey to me through google jennifer.frankling@southredford.org

Here is an example of what I want

As you watch this video on Fake News, answer the questions on your blog.

Fake News

1.  What dominated the 2016 election?

2.  What is the huge business in Velice, Macedonia?

3.  What is the Fake News next target?

4.  Describe the city.  Does it look rich or “paved in gold?”

5.  What does the mayor say is a way to make some quick money?

6.  What is “click bait”?  What does it mean to click and then share?

7.  When the reporter talks to a fake news creator, where does he say he gets his news?

8.  What do you think when he says, “I paraphrase”?

9.  How do website owners get money?  What happens when someone opens their “stories”?

10.  How are google and facebook responding to the fake news problem?

11.  How do they get around the facebook blocks?  How do they get facebook accounts?

12.  Miguel is a “pioneer of fake news” his words.  What is his primary goal right now?  What is he getting ready for?

13.  In one day, how much does he make?

14.  What does he think makes a story clickable?

15.  Why does he not care if it is true?

16.  Is he proud of his job?

17.  How is it a huge business?  How are lots of people involved even Americans?

18.  In the bar scene, it shows a digital gold rush.  How can you tell money is being made.

19.  What does the mayor say about the morality of fake news?

20.  Why would the CNN reporter ask if someone is influencing the fake news reporters to affect the 2020 election?

21.  How are Americans to blame for this?  What keeps these fake news sites in business?

22.  What do you think it means to think before you click and definitely think before you share!

Really???  Oh no!

Sometimes news is not opinion it is just Fake news.  Journalism you don’t like: Just because you don’t like what the author says, that doesn’t make it fake news.

3.  How do you primarily get your news? (social media/online media sites/cable news /newspaper /other)

4.  How often do you watch/read/listen to the news? __

5.  Do you think it’s important to pay attention to the news why or why not?

6.   How do you know if what you read/hear/listen to in the news is trustworthy?

Let’s see if you can find out if something is real or fake.

Were This Fawn and Bobcat Found Huddled 7.  Together After a California Wildfire?

Natural disasters do sometimes make for strange bedfellows.

8.  Is this a real image of a bedazzled pigeon?

9.  A baby born in California was named heart eyes emoji, heart eyes emoji, heart eyes emoji Reiner.

10.

11.

12.  IHOP faked a name change to IHOB last month as a publicity stunt.

13.  Look these up at snopes.com.  Are these fact or fiction?

• Coca ­cola used to contain cocaine.
• Poppy seeds on bagels & muffins can result in positive drug tests.
• The Great Wall of China is the only man ­made object visible from the moon.
• Barack Obama was a black panther
• Is Taco Bell closing?
• Will Entering Your PIN in Reverse at an ATM Summon the Police?

An op-ed is an opinionated editorial essay. Content can range from anything as specific as your high school’s dress code policy to something as large-scale and controversial as the death penalty, as long as it is current and merits some debate. An op-ed picks one side of the issue and makes a clear and concrete argument in its favor.

You are going to read an Op-ed piece and then give your opinion on the topic.

1. Should facial recognition be used in schools? If so, why? If not, what limits should be placed on its use?

2. Have you ever used any kind of facial recognition technology — say, to verify your identity at the airport, unlock your smartphone, sort and tag photos online, or anything else?

3. What are some of the potential benefits of schools using facial recognition technology? Robert LiPuma, the Lockport City School District’s director of technology, believes that if the technology had been in place, the school shooting in Parkland, Fla., may never have happened. Do you agree?

4. What are the potential dangers of facial recognition in schools? Jim Shultz, a parent, argues that the Lockport City School District’s decision to use facial recognition has “turned our kids into lab rats in a high-tech experiment in privacy invasion.” How persuasive are his arguments against the district’s decision?

5. Studies have shown that some of the most popular surveillance systems exhibited bias, falsely identifying African-American and Asian faces 10 to 100 times more than Caucasian faces and exhibiting a higher rate of mistaken matches among children. How worried should we be about bias and what Jason Nance calls the unintended consequences of facial recognition in schools?

6. How safe do you feel in your school? What safety procedures are currently in place?

7. “We all want to keep our children safe in school, but there are more effective, proven ways to do so that are less costly.”  School districts could, for instance, take smaller steps like upgrading entrances and exits, hiring school resource officers, and investing in counselors and social workers.

Do you agree? If yes, what safety alternatives would you propose for your school?

8.  Finally, would you recommend that your school use facial recognition technology? If it were used in your school, do you think you would feel safer? Why or why not?

In post 6, you chose your favorites.  That was using your OPINION

Let’s play this Kahoot

That was all about your opinion too!

• A fact is considered something proven to be true.
• An opinion is a personal belief that is not founded on proof or certainty.

Take this quiz

Can you tell the difference between facts and opinions?

1.  Your Opinion

— Should teenagers legally be allowed to get tattoos and piercings?

— Who should decide whether you get a tattoo or piercing — you or your parents?

— If you decide to get a tattoo or piercing, what should you take into consideration before doing so?

2.  Here is the deal.  I do not care what your opinion is but I want you to be able to explain why you have that opinion.

Let’s give it a go here by first, telling me your opinion and then EXPLAIN why it is your opinion

• How Should Parents Handle a Bad Report Card?
• Should Stores Sell Violent Video Games to Minors?
• Do You Want to Live to 100?
• Do You Support or Oppose the Death Penalty?
• What is Your Favorite Place in Your House?
• Can Money Buy You Happiness?
• What’s Special About Your Hometown?
• Do Your Test Scores Reflect How Good Your Teachers Are?

First step:  Fill out your favorite for each category.

Step Two:  go to https://pixlr.com/express/

• Click on Collage
• Click on Layout
• Choose the layout with 25 boxes
• Choose a color for background
• Choose text and type “These are a few of my favorite things”
• Feel free to use borders, effects, and stickers