February 24

Post 15: Children as consumers

$15-17 billion is spent by companies advertising to children in the US.

  • Children (up to 11) spend around $18 billion a year
  • Tweens (8-12 year olds) heavily influence more than $30 billion in other spending by parents, and 80 percent of all global brands now deploy a tween strategy.
  • Children wield enormous purchasing power, both directly and indirectly (indirectly in the sense that they are able to persuade and influence parents on what to buy).

Toys!!!!  What toys did you just have to have when growing up?

What are 5 of the hottest toys right now?

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We are going to create a store ad for a new toy store.

You will need a slogan (Kicking it Ol’ School) , logo, brief history of company, and rational for store (see below).

In your flyer, include at least ten images of old school toys.  Have no idea what those might be?

Check some out here

WHO ARE WE ?

 Old School Toys is a family-run business that sells quality traditional toys to the new generation

Here at Old School Toys, we don’t think there’s anything wrong with new ways to play! We just think sometimes it’s time for children to put down the iPad and experience a purer type of play. Our traditional toys such as the high quality Mr. Potato Head allow children to stretch their imagination muscle and build their own worlds to play in.


Posted February 24, 2020 by jenniferths in category Uncategorized

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