• The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.

The Old Spice Campaign Facts and Figures

Here are some of the numbers that were the result of the continuous marketing campaign.

• The number one most viewed sponsored channel on YouTube
• 236 million YouTube Views
• 80,000 Twitter followers in 2 days
• Facebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)
• Sales figures increased by 107 %

1.  Would the campaign convince you to use OLD SPICE if you were a man?

2.  Are you affected at all by what you buy when you see what others post about it on social media? Explain.

3.  New Story  So did you want to try a Popeyes Chicken Sandwich after the twitter feud with Chick fil a?

4.  How do you market yourself?  If you are on social media, what would colleges or future employers think about you?

5. 68% of admissions officers say that viewing a prospective student’s social media pages is “fair game.” The profiles are public, after all, and reviewing social media can reveal just who that student is.   In fact, what students post on social media can greatly affect not only acceptance odds, but they can get acceptances revoked if unsuitable and offensive material is found.  Do you think this is fair?

6.  What do you find if you google Jennifer Frankling?

7.  Now google yourself.  Find anything?

Part 2:  Market yourself with the about me page